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House of Can · Command Centre

The marketing hire you keep not making.

You have costed it more than once. A coordinator is seventy-something thousand plus super, three months before they know your business, and about eighteen before they leave with everything they learned.

One for marketing, or a whole staff for the business. Either way it starts Monday, and it never leaves.
Book a look → See a week of her work
Cassandra Cadorin, founder of House of Can
What you were choosing between

Three options, and you have been sitting on all three.

Marketing is the first thing that slips when the week gets away from you and the last thing anyone chases.

So the blog does not get written, the database never gets emailed, the campaign stays a good idea, and the reporting only gets read once something has already gone wrong.

The reason it stays that way is that every fix is expensive, slow, or both.

Option one

Hire someone

$70k to $85k
plus super, per year

Three months before they know your business well enough to be useful. Then they leave, and everything they learned about how you sell walks out with them.

Option two

Put an agency on it

~$3,000
per month, ongoing

A slice of a junior's week and a report you read after something has gone wrong. You are one account among forty, and the good people are on the big ones.

Option three

Find a freelancer

Cheapest
and the least reliable

Fine when they have capacity. Nothing happens in the weeks they do not, and nothing about your business is written down anywhere but in their head.

There is a fourth option now, and it did not exist two years ago.

One marketing specialist, dedicated to one brand, who learns your business and keeps it, works every week without being chased, and answers to standards you can read. There are two ways in, and it is worth knowing which one you are before you read any further.

Marketing AI, or an agentic staff

Two paths, and they are not the same purchase.

Take a Marketing AI for one brand, or an agentic staff that looks after the whole business with an AI-CEO at the top of it. Both file a standing report every day. The AI-CEO also audits every new AI skill and brings you the worthwhile ones to approve across the team.

Path one · marketing only Marketing AI

A Marketing AI for your brand

Marketing, and nothing else. One named specialist for one brand. She writes, plans, reports and briefs, on our Command Centre, with the AI on our key. Two of your people on her from their own logins.

  • Nothing for you to host, key or cap
  • Live in about a week once we have your material
  • No inbox, no calendar, no admin, no ops
  • Another brand is another Marketing AI
Right for you if marketing is the thing that keeps not happening, and you want one dependable person on it rather than a system to run.
Path two · the whole business If you have a team

Your own Command Centre, with an AI twin of you as AI-CEO

The whole business, not just marketing. An AI twin of you as AI-CEO, with a staff of five reporting to her rather than to you. Talk to her, or straight to any of them, whichever you prefer. A Marketing AI comes in the Centre, already holding your brand and your numbers, so marketing is context rather than a brief you rewrite every time. It can do it all or do very little, and you decide which.

  • Reads your email and brings you one standing report every day
  • Audits every new AI skill as it lands and brings you the worthwhile ones to approve across the whole team
  • A staff of five: inbox, calendar, admin, ops and marketing
  • BYOK: your own AI key, capped by you
  • As many of your people on it as you like
Right for you if there are many moving parts and you need coordinated reports, data, action and deliverables, not just marketing output.
Testing the waters? Start with the Marketing AI. Running a staff, several brands and a lot of people? Lean in and take the Centre. Either way the work comes with you and nothing gets rebuilt.
A week of standing reports

Two very different jobs, side by side.

A marketing specialist does the marketing. An AI-CEO runs the business and the staff in it. Both file a standing report every single day: what is in it varies with how you have configured them, that it arrives does not.

Your Marketing AI Your Marketing AI Path one · marketing only

One named specialist for one brand. She reads, writes, plans and reports. She does not design and she does not film.

Monday

Reads last week's numbers and tells you what to do about them. Not a dashboard for you to decode. A short brief in plain English: what moved, what did not, and where to push this week.

Through the week

Does the work. Writes the blog, builds the EDM, plans the campaign, drafts the social, keeps the SEO honest, and watches what the ads are actually doing.

Any time

Your team ask her directly, from their own logins. Brief a blog, rough out a campaign, ask what the numbers did last week, get a first draft to work from.

Before it goes out

You approve it. Nothing sends without your say so. No EDM, no text, no post. Spend caps and approval gates sit underneath.

Month end

Reports on herself. What was produced, what it moved, and what it cost, against the same job. Not a slide deck. The ledger.

Candy, an AI-CEO A human owner Your AI-CEO Path two · the whole business

An AI-CEO, not a specialist. She does not write your blog. She runs the people and agents who do.

Every morning

Briefs you before you open anything. What happened overnight, what needs you today, and what she has already handled. Read from real data, not a summary.

Your inbox

Reads your email. Triages it, tells you what actually matters, drafts the replies and chases the ones nobody answered.

Your agents

Runs your AI staff. Holds inbox, calendar, admin and ops to what they were asked to do, and tells you when one of them has drifted.

Your CanTicket

Sees what everyone is doing, AI and human. Connect CanTicket and she reads the jobs, the budgets and the KPIs: who is on what, what is late, what it is costing. Optional, and worth it.

Any time

Answers questions about your business with real numbers. Not a guess and not a vibe. She is looking at your data when she answers you.

The question almost nobody says out loud

“But ChatGPT is twenty dollars a month.”

It is, and it is very good, and you should keep it. It is also not what is being sold here, and the difference is easiest to see by asking all three the same thing.

Same prompt, three answers
“How would you market an apple?”
Claude
Raw
Read the answer
Claude answering how it would market an apple, a general essay on positioning angles
Scroll inside to read · Open full size
A genuinely well-written essay on angles you could take. Nothing about your buyer, your margin or your brand, because it has never been told any of it.
ChatGPT
Raw
Read the answer
ChatGPT answering how it would market an apple, working through commodity, product and problem marketing
Scroll inside to read · Open full size
No extra context either, just more of it. Works through the theory beautifully and never lands on what you should do on Monday.
Your Marketing AI
Configured
Read the answer
A configured agent asking a clarifying question before answering, then returning a structured plan with drafts applied to the planner
Scroll inside to read · Open full size
Asks what is actually being sold before answering. Then hands back the drafts, the EDM and the social posts, already in the planner, already on brand.
The first two give you an answer. The third asks a question first, then gives you the work.
That gap is not model quality. All three are good models, and we use two of them.

It is the configuration, and the judgement sitting over it. Your Marketing AI answers to written principles and standards, recorded and enforced, the same on a Tuesday as on a Friday. She carries your context between jobs, refuses filler, and knows when to stop and ask. That was built and researched over years of running real accounts. It is not something you prompt your way to on a Sunday afternoon.

Everyone has now tried the twenty dollar version. Everyone has the same story: it was extraordinary for a fortnight, then it started producing slop, then the team quietly stopped using it and the subscription kept renewing. The tool was never the problem.

Proof, not promises

We run our own agency on this. That is the only reason we will sell it.

A four-person agency on sixteen AI agents, with real clients, real money, and a margin that has to survive Xero at the end of the month. Here is one of our own job cards out of CanTicket, not a client's, because we are not going to prove a point with somebody else's numbers.

A live CanTicket job screen showing labour cost, AI cost and delivery cost against the estimated budget, with the agent's own progress notes in the activity feed
A live job in CanTicket. AI cost booked beside the hours, progress notes posted by the agent itself.

Two things worth sitting with. The AI cost more than the humans did. And the job went over budget by $42.62, which no other system on the market would have shown you, because the larger half of that cost was never on the job in the first place.

That is the standard we hold our own work to, and it is the standard your work gets held to. Every job your Marketing AI does carries what it cost, and it reaches you in your reporting.

Cassandra Cadorin, founder of House of Can
Cassandra Cadorin
Founder · House of Can
“She shows up every day, she does not take sick leave, and she never walks out with what she knows. We run our own agency on her. That is the only reason I will sell her to you.”
Cassandra Cadorin · Founder
Straight about the line

What this does not do.

Everyone now assumes that if an AI writes the blog, it makes the header image too. It does not, not here, and it is better that you read that now than discover it in week two.

No
Images

Not created, not generated, not sourced, not retouched, not edited. Including AI-generated ones.

No
Graphic design

No artwork, no layout, no ad creative, no social tiles, no templates built for you.

No
Video

Not filmed, not edited, not captioned, not produced. Not at these rates and not as a favour.

What she does instead is brief it. She will tell you the piece needs an image, what it has to say, what size, and where it goes. Someone else makes it. If you want that someone to be us, it is a separate conversation at a separate rate.

Taste. AI has no taste, so we are not going to sell you an idea that is not real. These rates buy a marketing specialist who reads, writes, plans and reports. They do not buy you a studio.

Legal, financial and clinical questions get named and referred, never answered. And nothing goes out without a person approving it, at any price, on any plan.

Register now

Register to see the pricing.

Both paths priced in full, the setup line by line, the two ways to pay, and what you keep if you leave. Four fields to open it.

Register now →
Path two · your own Command Centre

Meet Candy. She is Cassandra's AI twin.

Candy, the AI-CEO
Candy
AI-CEO · House of Can

Candy runs House of Can. She reads Cassandra's email, holds the agents to what they committed to, briefs her every morning, and knows how the business makes money. She is not a chatbot with a name on it. She is a twin: built from one person's judgement, so she decides the way that person would.

If you want one of your own, that is what a Command Centre is for. Candy exists where there is a business to run, not a brand to market, which is why she does not appear on Path one.

Your AI-CEO comes with a staff of five.

You configure them, so they can do all of it or very little. Turn one on, leave the rest until you want them. All included in the Centre.

Included
Inbox agent

Triages your email, surfaces what actually needs you, drafts the replies.

Included
Calendar agent

Books, reschedules and reminds, without the three-email dance.

Included
Admin agent

Keeps things moving: the follow-ups, the paperwork, the chasing nobody enjoys.

Included
Ops agent

Watches your sites and servers, and warns you before a licence or renewal bites.

The fifth, and the one that does the marketing
Your Marketing AI

The Marketing AI, sitting inside your own Centre. One per brand, because marketing needs its own specialist rather than sitting off the side of the AI-CEO's desk.

BYOK: bring your own key

Your own tenant on your own Claude key, capped by you and billed to you. That is the point of a Centre of your own: the AI spend is visible and yours. On the Marketing AI it runs on our key inside our caps, which is the trade: less to manage, less to tune.

Your data and your sites stay yours. Every job still carries what it cost, and nothing sends without a person approving it.

BYO AI key Isolated tenant Licence + renewal alerts Your data stays yours
The build is an investment, not a fee. It buys infrastructure you own: your own tenant, your own twin, your own agents, on your own key. Add as many agents as you want and the monthly does not move. Your Marketing AI comes with you and nothing gets rebuilt. Register to see the pricing →
When you want to go further

The AI Board is not part of this, on purpose.

People ask about the board that sits above your AI-CEO and holds her to account: reads the P&L, checks the team against what it committed to last month, pressure-tests where the business is going. It is real, and it runs above our own agency every week.

It is also the wrong thing to buy first. A board sitting above agents that have never done any of your work has opinions and no evidence. Your marketing is where it learns the business.

Get a Marketing AI working, let her build up a year of real decisions, then put a board over the top of it. That is Level 6 on the maturity ladder, and it is priced there rather than here.

See the seven levels →
One next step

See what it costs.

Every number is on the next page, in full, with nothing held back for a sales call. Register, read it, and book a look only if it stacks up. We are not trying to sign everybody, and the ones we should not have signed are the expensive ones.

Let's do it → Register to see both paths priced in full, the setup line by line, and what you keep if you leave.